Privacy Statement

This website (hereinafter the “Website“) is provided by Bayer Public Limited Company, United Kingdom (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.

Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following sections, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) UK General Data Protection Regulation).

Using our website

Accessing our website

When you call up our Website, your browser will transfer certain information to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following information is collected, briefly stored and used:

IP address
Date and time of access
Time zone difference to Greenwich Mean Time (GMT)
Content of request (specific site)
Status of access/HTTP status code
Transferred volume of data
Website requesting access
Browser, language settings, version of browser software operating system and surface

Moreover, to protect our legitimate interests, we will store such information for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) UK General Data Protection Regulation).

Registration and login

In order to be able to access certain content on our Website, you need to first register an account with us, where you are able to create your personal login credentials that you need to log into your personal account. For this registration and subsequent login procedure, we collect the following information about you:

Name and surname
Gender and title
Contact data (e.g. postal/email address or phone number)
User name and password
Registration number
Job title
Hospital
Practice Name and postcode.

We process this personal data in order to provide you with an access to the content on our Website. They are deleted in case you deactivate your user account.

Setting of cookies

What are cookies?

This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following tables contain a detailed description of the optional cookies we use.

Website analysis and online behavioral advertising

Website analysis with Google

On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Google will analyse your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google.

Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the Privacy Preference Center [please link to the OneTrust Cookie Module], in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

Online behavioural advertising with Google

This Website uses an online behavioural advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“).

Google will analyse your use of this Website. To this purpose, Google uses the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit another website of the so-called “Google Display Network”, customised pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.

Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to this transfer of information to Google for online behavioural advertising purposes at any time either by administrating your consents in the above table, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of online behavioural advertising services only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Google is responsible for processing your personal data which Google collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Google’s information on data privacy to receive further information on how Google processes your personal data and for how long. At the time of preparation of this privacy statement, Google’s information was available on the Google Data Protection Guidelines for Advertising.

Website analysis with Hotjar

On our Website we use a web analysis service of Hotjar Ltd, Levl 2, St Julians Business Centre 3, Elia, Zammit Street, St Julians STJ 1000, Malta, Europe („Hotjar“).

Hotjar will analyse your use of our Website on our behalf. To this purpose, we use the cookies describe in more detail in the above table. The information collected by Hotjar in connection with your use of our Website (e.g. how much time the user spends on which pages, how user move on the website, which links they choose to click, how user interact with forms, device ID (UDID, anonymized), location (country only), device screen size, browser type) will be transmitted to a server of Hotjar in Europe, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. Your IP address will only be stored in anonymized format.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Opt-Out-Link or by administrating your consents in the Cookie Settings Button below, in which case an opt-out cookie will be placed.

Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Information on side effects and quality complaints

This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our Website for the report of undesirable side effects.

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymized form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymized notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.

Further information about data privacy and side effect reporting are available in the Bayer Privacy Statement for Pharmacovigilance Data.

User surveys and feedback

Participation in the user surveys conducted from time to time on our website or giving feedback is voluntary. We use functional cookies to carry out user surveys or ask for feedback. The technical information recorded by the user survey is the same information that is recorded when user visit the website (see above). Your responses submitted during a user survey or provided with feedback will not be linked to your personal data such as your IP address. Legal basis for processing your personal data is our legitimate interest (Art. 6 (1) (f) UK GDPR) as such data processing is required to provide you with access to the survey and participation is voluntary. Your data is only briefly stored and processed.

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

Right of information about your personal data stored by us;
Right to request the correction, deletion or restricted processing of your personal data;
Right to object to a processing based on legitimate interest or public interest, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
Right to data portability;
Right to file a complaint with a data protection authority;
Where you have provided your consent to the processing of your personal data, you may at any time withdraw your consent with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the withdrawal.

Contact

For any questions you may have with respect to data privacy, or if you wish to exercise your rights, please address your request to the Data Protection Officer at Bayer plc on dataprotection-uk-eire@bayer.com, clearly stating the nature of the enquiry and your identity.

Alternatively you can contact our data protection officer at the following postal address:

Data Privacy Officer
Bayer Public Limited Company
400 South Oak Way
Reading
RG2 6AD

If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office by telephoning 0303 123 1113 or visiting their website at www.ico.org.uk

Amendment of privacy statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our website. Any amendments become effective upon publication on our website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Declaration as of: 11-04-2024

PP-PF-OTH-GB-0048 | February 2024